Scout Lab created a  brand identity seamlessly blends the Evergreen Ranch commitment to nature, its retro inspiration, and its community-driven ethos. The challenge was to create a visual and narrative experience that would resonate with guests on a deep emotional level, evoking nostalgia while also appealing to modern sensibilities. A crucial component of this was developing a cohesive photo and video approach that would bring the brand’s story to life across digital and physical platforms.