Scout Lab delivered a premium hospitality concept and café designed for modern parents and young children. With both a digital community aspect and physical location, we partnered with House of Wonder to solve the problem of the global scarcity of spaces that cater to both caregivers and small children—especially those that offer a refined, premium experience. We developed a vibrant yet minimalist Scandinavian-inspired identity, tailored to parents. This global concept seamlessly blends visual identity across both online and offline platforms, inspiring the interior design and overall experience.
Scout Lab’s goal was to create a cohesive brand identity, interior design influence, and consistent digital and physical executions, the goal is to make House of Wonder the go-to destination for families seeking comfort, convenience, and connection around the world.